CASE STUDY / INTERACTIVE BRAND EXPERIENCE

Google Insider Program

An open brand environment combining demonstrations, conversations and interactive touchpoints for a busy guest programme.

Google Insider Program exhibition space with guests and interactive zones

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GOOGLE / INTERACTIVE BRAND EXPERIENCE

The project.

An open brand environment combining demonstrations, conversations and interactive touchpoints for a busy guest programme.

How this type of project is planned. When a programme mixes demos, talks and networking, the floor is divided into zones with different energy levels. Guests can move between a hands-on demonstration, a quieter conversation and the main programme without the areas disturbing each other.

This project is part of the Amimka × Mankind2.0 joint event and exhibition portfolio. For a new brief, the exact responsibilities, including design, build, venue approvals, installation and show support, are confirmed in the proposal.

Planning a similar project?

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